Industries we build for
Curio Web Design builds custom websites for service businesses across seven industries: beauty and wellness, healthcare, law firms, small-to-medium retail and services, startups and tech, creative professionals, and non-profits and education.
What works for a salon doesn't work for a law firm. Each industry has a different visitor in mind, a different conversion path, and different things that build trust. Here's how we approach each.
Beauty & Wellness
Salons, spas, fitness studios, and independent practitioners. The site has to do three jobs: show the work, take the booking, and survive being read on a phone in a waiting room.
What sites in this industry usually need:
- Online booking
- Service menus with pricing
- Photo galleries
- Reviews surfaced honestly
Health & Personal Care
Chiropractors, physical therapists, dentists, nutritionists, and counselors. We design for first-time-patient nerves: clear scope, plain-English service descriptions, and intake that doesn't feel like a tax form.
What sites in this industry usually need:
- Appointment scheduling
- Patient intake forms
- Service descriptions in plain English
- Insurance and payment info
Law Firms
Boutique and mid-sized firms. We build practice-area pages that read like an attorney wrote them, intake forms that pre-qualify without interrogating, and bios that establish authority without bragging.
What sites in this industry usually need:
- Practice area pages
- Attorney bios
- Pre-screening intake forms
- Case-result framing (without guarantees)
Small to Medium Businesses
Retail, restaurants, real estate offices, home-service trades, professional offices. The site's job is to answer the visitor's first three questions before they have to ask: what do you do, where, and what does it cost.
What sites in this industry usually need:
- Hours and contact above the fold
- Service catalogs
- Map and directions
- Lead-capture forms that don't beg
Startups & Tech Companies
Early-stage SaaS, mobile apps, and tech companies pre-Series-A. We build the marketing site and landing pages – fast iteration, A/B-friendly, and instrumented so you can tell what's working.
What sites in this industry usually need:
- Landing pages built to test
- Lead capture into your CRM
- Product feature pages
- Analytics wired correctly
Creative & Service Professionals
Photographers, designers, illustrators, coaches, planners, florists. Portfolio-led sites where the work is the hero and the contact path is one click, not three.
What sites in this industry usually need:
- Portfolio galleries that load fast
- Booking or inquiry forms
- Package and pricing displays
- Real testimonials, dated
Non-Profits & Educational
Charities, foundations, schools, and community organizations. The donation flow is the most important page; the events calendar is the second. We design for accessibility first because your audience is the broadest of any sector.
What sites in this industry usually need:
- Donation flows that convert
- Event calendars
- Volunteer signups
- WCAG AA accessibility from day one
What every industry needs from a website
The non-negotiables that show up on every Curio build, regardless of vertical.
Mobile-first design
Most visitors land on the site from a phone. The site is built and tested mobile-first; the desktop view is the bonus.
SEO foundations
Schema.org markup, semantic HTML, fast Core Web Vitals, clean URLs. The technical work that helps Google rank you, baked in.
Real performance
Pages load fast on a slow 4G connection. Custom code, not page-builder bloat. Performance is measured, not promised.
Accessibility
WCAG AA from day one – proper labels, contrast, keyboard nav, screen-reader compatibility. Required for non-profits, courteous for everyone.
Analytics that work
Google Analytics, Plausible, or Vercel Analytics – your pick. Conversion goals defined and tested before launch, so the numbers mean something.
Real design, not a template
Each site is designed for the business in front of us. No theme that 12,000 other sites are using; no "just pick a template" shortcut.
Don't see your industry?
The seven above are where we have most of our experience, but they aren't a hard list. If your business is something else – manufacturing, B2B services, a trade we haven't named – send a project inquiry.
We'll either tell you we're a good fit, or point you to someone who's a better one.
Start a project
Send a few sentences about your business and what you're building. We reply within one business day.